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Executive sponsorship plan

Purpose. Turn a nominal sponsor into an active one, by defining the role in terms of commitments rather than endorsement.

FieldDetail
Name
Role
Organisation
Authority over
Stake in the outcome
Time commitment

Why this person​

AttributeAssessment
Authority over the resources the programme needs
Stake that outlasts a quarter
Availability for the cadence
Credibility with the departments affected
Willingness to use the new process themselves

Responsibilities​

ResponsibilityCommitmentEvidence
Strategic alignmentCan explain how the work serves the organisation's objectives, without notesSteering minutes; all-hands message
Decision authorityChairs the steering forum; decisions made thereDecisions recorded per meeting
Resource commitmentSecures budget, headcount and staff timeApproved budget; named staff
Blocker removalIntervenes across departmental boundariesEscalations resolved
Visible commitmentUses the new process and metrics in their own forumsObserved behaviour
AccountabilityOwns the outcome publicly, including when behindStatus communications

Cadence​

ForumFrequencySponsor roleDecisions
Steering committeeMonthlyChairScope, budget, sequencing, escalations
Executive updateMonthlyPresenterNone — informs peers
Milestone reviewPer milestoneApproverAcceptance
EscalationOn demandDeciderBlockers with no other route

Decision rights​

DecisionSponsorPMDelivery lead
Change to scopeApproveRecommendAdvise
Budget variation above toleranceApproveRecommend—
Architecture decisionInformedCoordinateDecide
Milestone acceptanceApprovePreparePresent
Resource allocationApproveRequest—
Programme stop or pauseApproveRecommendAdvise

Engagement calendar​

DateForumTopicSponsor preparation
Kick-offIntroduction and mandateShort opening statement
Steering 1Plan and risksReview the pack
Milestone 1Design approvalRead the design summary
Steering 2Pilot decisionReview the pilot report
Milestone 2Go-liveCommunication plan
ClosureOutcomesAcceptance and recognition

What we ask the sponsor to say​

At kick-off, and again at the midpoint:

"This is a priority for the organisation. [PM] has my authority to make the day- to-day decisions. When a decision needs me, it comes to steering with a recommendation, and I decide it there."

The statement matters less than the behaviour that follows it.

Success indicators​

  • Decisions are made at steering, not deferred to the next meeting.
  • Departments provide the staff they committed to.
  • Escalations are resolved within the agreed window.
  • The sponsor can describe the outcome and the current status accurately.
  • The old process is not quietly kept alive for the sponsor's own team.

Review​

DateWhat is workingWhat needs attentionAction